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College Park Ward 4 Citywide Festival
Rebranding a beloved community festival into a nationally recognized cultural platform.
Client: City of College Park, GA
Partner: Councilman Roderick Gay, MPA
Industry: Civic & Cultural Events
Services: Branding • Digital Marketing • Event Experience • Mobile Engagement
The Challenge
Honoring Legacy While Elevating the Future
After seven successful years, the College Park Ward 4 Citywide Festival had become a staple in South Fulton’s Airport District. While deeply rooted in community tradition, the festival had outgrown its existing identity.
The City of College Park and Councilman Roderick Gay sought a refreshed brand that could honor the festival’s legacy while amplifying its reach, relevance, and impact for a new generation of residents, visitors, vendors, and sponsors.
Dante Davis Design was commissioned to reimagine the entire visual and digital ecosystem—creating a cohesive identity that captured the energy, culture, and pride of Ward 4 while introducing modern marketing technology to scale engagement.
THE SOLUTION
A Multi‑Sensory Brand Experience
Our creative direction centered on vibrancy, inclusivity, and innovation. By bridging tradition with technology, we transformed the festival into a multi‑channel brand experience that unified print, digital, and live‑event touchpoints under one cohesive identity.
Design & Brand Identity
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Introduced a colorful, 3D‑inspired logo system integrating the “Ward 4” emblem with dynamic illustration‑based visuals
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Created a signature visual style blending realism and fantasy—featuring hosts Councilman Roderick Gay and Pamela Gay, the fire department mascot Fire Dog, and the crowd‑favorite Mirror Man stilt performer
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Extended the brand across 40‑foot stage banners, event signage, vendor displays, and digital assets to ensure instant recognition citywide
Every touchpoint was designed to feel intentional, unified, and scalable — allowing the brand to show up consistently across digital, physical, and live environments.
Digital Integration & Mobile Engagement
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Implemented mobile‑first technology using QR codes, MiFlyer interactive landing pages, and the SMS campaign “Text WARD4 to 54244”
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Enabled instant access to event schedules, updates, vendor registration, and announcements
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Produced high‑energy video trailers and animated social content optimized for TikTok, Instagram, and Facebook
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Developed custom landing pages to support real‑time engagement and attendee tracking
Marketing & Media Reach
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Crafted a storytelling strategy centered on Community, Culture, and Celebration
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Partnered with local influencers and media teams to expand visibility from Atlanta neighborhoods to national platforms
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Amplified anticipation and post‑event buzz through social sharing and digital recaps
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The Results
From Local Celebration to National Headline
The rebrand transformed the Ward 4 Festival from a neighborhood event into a nationally recognized cultural destination.
Metric
Attendance
Vendors
Media Coverage
Talent Bookings
2024
3,000
50
Local
Regional
2025
30,000+
275+
Fox, CNN, Yahoo News
Chaka Khan, Young Dro, Young Thug, Brick, Southern Soul Hip Hop Rodeo, Ms. Shirley
Growth
🔺 10x Increase
🔺 450% Growth
🔺 National Recognition
🔺 Celebrity Expansion
Impact
The revitalized festival branding significantly boosted economic activity in College Park and established a new creative benchmark for citywide events across Fulton County.
The 2025 event’s overwhelming success—trending across TikTok and Instagram—cemented Ward 4’s identity as a hub for community innovation, family engagement, and cultural pride.
Client Testimonial
“Dante Davis Design didn’t just create visuals—they built an experience. The brand came alive across every touchpoint, and the community responded with record‑breaking excitement. The Ward 4 Festival is now a model for how design and storytelling can transform civic engagement.” — Councilman Roderick Gay, MPA
Scope of Work
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Brand Identity Design
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Event Signage System
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Stage & Environmental Graphics
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MiFlyer Mobile Marketing (QR + SMS)
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Landing Page Design
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Social Media Campaign
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Video Trailers & Photo Illustrations
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Vendor & Sponsor Marketing Collateral
Ready to Build Something Like This?
Let’s design a platform, brand, or experience that’s built with intention — and built to last.