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Empower Sustainables
Turning Solar Energy into a Lifestyle Brand
Client: Empower Sustainables
Location: Orlando, FL
Scope: Brand Strategy • Identity • Experiential Design
Timeline: 2023–2025
The Challenge
Florida homeowners were burned out on generic, door‑to‑door solar sales. Empower Sustainables needed a brand that felt human, exciting, and culturally relevant — not corporate or cliché.
THE SOLUTION
We repositioned Empower as a lifestyle movement, not just a solar company.
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Built a brand culture blending innovation, competition, and care
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Designed a modern logo and color‑coded internal team system
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Created a mobile solar showroom — part nightclub, part education hub
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Delivered marketing that made sustainability feel aspirational
The Results
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Revenue: $1.2M → $5M+ in under two years
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Employee Retention: 60% → 95%+
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Customer Referrals: Tripled organically
Impact
Empower Sustainables redefined renewable energy branding by proving sustainability can be cool, profitable, and culture-driven.