College Park
Ward 4 Citywide Festival

Rebranding a Beloved Community Tradition into a Cultural Phenomenon

Client

City of College Park

Councilman Roderick Gay

Year

2024 -2025

Category

Municipal Events

Type of Work

Brand Identity Design
Event Signage System
Stage & Environmental Graphics
MiFlyer Mobile Marketing (QR + SMS)
Landing Page Design
Social Media Campaign
Video Trailers & Photo Illustrations
Vendor & Sponsor Marketing Collateral

The Challenge: Honoring Legacy While Elevating the Future

After seven successful years, the College Park Ward 4 Citywide Festival had become a staple in the heart of South Fulton’s Airport District—but it was time for a transformation. The City of College Park and Councilman Roderick Gay sought a refreshed identity that could both honor the festival’s roots and amplify its impact for a new generation of residents, visitors, and sponsors.

Dante Davis Design was commissioned to reimagine the entire visual and digital experience—building a cohesive brand identity that captured the energy, culture, and community pride of Ward 4 while bringing modern marketing technology into play.

Digital Integration

Implemented mobile-first technology via QR codes, MiFlyer interactive landing pages, and the “Text WARD4 to 54244” SMS campaign—allowing instant access to event details, schedules, and vendor registration.
Produced high-energy video trailers and animated social content optimized for TikTok, Instagram, and Facebook.
Developed custom landing pages for real-time engagement and attendee tracking.

Marketing & Media Reach

Crafted a vibrant storytelling strategy around “Community, Culture, and Celebration,” which resonated across social media and press outlets.
Partnered with local influencers and press teams to expand visibility from Atlanta neighborhoods to national platforms.

The Solution: A Multi-sensory Brand Experience!

Our creative direction centered on vibrancy, inclusivity, and innovation. To evolve the brand, we bridged tradition with technology—creating a multi-channel marketing ecosystem that united print, digital, and live-event touchpoints under one cohesive identity.

Design & Branding

Introduced a colorful, 3D-inspired logo system integrating the “Ward 4” emblem with dynamic illustration-based visuals.
Created a signature visual style blending realism and fantasy—featuring hosts Councilman Roderick Gay and Pamela Gay, the fire department mascot “Fire Dog,” and the community favorite “Mirror Man” stilt performer.
Extended the brand across 40-foot stage banners, event signage, vendor displays, and digital media, ensuring seamless recognition citywide.

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The Results: From Local Celebration to National Headline

The rebrand transformed the Ward 4 Festival from a neighborhood event into a nationally recognized cultural celebration.

Metric

Attendance

Vendors

Media Coverage

Talent Bookings

2024

3,000

Local

Regional

2025

30,000+

275+

Fox, CNN, Yahoo News

Chaka Khan, Young Dro, Young Thug, Brick, Southern Soul Hip Hop Rodeo, Ms. Shirley

Growth

🔺 10x Increase

🔺 450% Growth

🔺 National Recognition

🔺 Celebrity Expansion

The revitalized festival branding not only boosted economic activity in College Park but also set a new creative benchmark for citywide events across Fulton County.

The 2025 event’s overwhelming success—trending across TikTok and Instagram—cemented Ward 4’s identity as a hub for community innovation, family fun, and cultural pride.

Impact Statement

“Dante Davis Design didn’t just create visuals—they built an experience. The brand came alive across every touchpoint, and the community responded with record-breaking excitement. The Ward 4 Festival is now a model for how design and storytelling can transform civic engagement.” - Councilman Roderick Gay, MPA

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