top of page

Tropic Crust Hawaiian Pizza

Where Surf Culture Meets Five-Star Culinary Engineering

Client

Lynch Hopper & Smith Attorneys at Law

Year

2023–2024

Headquarters:

Las Vegas, Nevada + Honolulu, Hawaii

Type of Work

  • Brand Identity System

  • Tiki Mask Logo

  • Full EMS Vehicle Conversion (Doors, Oven, TV Screens, Tiki Lighting)

  • Branded Surfboards, Uniforms, Merch

  • Menu Design

  • Website + Mobile App Concept + Social Launch Assets

The Challenge: Turn a Passion Project Into a Brand Experience

What happens when an award-winning Las Vegas law firm with deep community ties in Hawaii decides to invest in something unexpected — a food truck?

Not just any food truck.


A former EMS rescue vehicle retrofitted into a Hawaiian pizza experience on wheels — complete with:

  • Real brick pizza oven inside the truck

  • Lamborghini / suicide doors

  • Mounted LED TV screens

  • A custom illuminated giant tiki mask

  • A staff dressed in chef coats, Hawaiian shirts, and hula skirts

  • A theme that blends surfing culture, beach party energy, and luxury hospitality

 

The mission:

Build a brand bold enough to compete with the neon explosion of the Las Vegas Strip, while honoring authentic Hawaiian culture and aloha spirit.

​

The attorneys at Lynch Hopper & Smith wanted more than a side business —
They wanted a dream on wheels.

​

Goal: Fuse culinary excellence, surf culture, and luxury branding into the most unforgettable food truck experience in Nevada.

The Creative Solution: Turning Aloha Into a Lifestyle Brand

Dante Davis Design Group engineered a complete brand transformation — from vehicle conversion to logo system to customer experience.

​

1. Brand Identity Development

We designed a logo that captured the vibe:
A bold, modernized tiki mask — symbolizing fire, craftsmanship, and Hawaiian heritage.

​

The identity system extended into:

  • Color palette inspired by Hawaiian sunsets

  • Typography influenced by surfboard lettering

  • Pattern elements inspired by traditional Hawaiian tattoo linework

 

2. Vehicle Exterior + Experience Engineering

We transformed the EMS vehicle into a restaurant + showpiece:

  • Installed Lamborghini-style suicide doors 

  • Added TV screens for menu + live surf footage

  • Embedded a lighted tiki sign as the centerpiece

  • Built a real brick pizza oven into the truck interior

 

The design strategy:

“Authentic Hawaiian pizza meets Las Vegas showmanship.”

​

3. Branded Merchandise & Uniform Systems

To elevate the experience, we created:

  • Custom branded surfboards for display + merchandising

  • Hawaiian shirts and tiki-style chef uniforms

  • Hula skirts for special events and beach-theme appearances

  • Pizza box branding + souvenir stickers

 

Every detail made the brand feel immersive and premium — not gimmicky.

 

4. Marketing & Digital Experience

We built customer-facing assets to create hype and engagement:

  • Website + online ordering experience

  • Mobile app UI concept

  • Full menu design featuring signature “Tropic Crust” pies

  • Social media campaign:

    • Launch countdown teasers

    • “Behind the build” truck transformation series

    • Chef spotlight + menu reveal promos

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

The Results: Empowering a New Kind of Energy

Impact Statement

Empower Sustainables redefined what a renewable energy brand could be — energetic, youthful, and emotionally connected.
By merging science, design, and storytelling, Dante Davis Design Group transformed a sales-driven industry into a lifestyle movement grounded in purpose, profit, and people.

​

“The Future of Energy is Empowered.” — Dante Davis Design Group

Within two years of launch, Empower Sustainables became one of the fastest-growing solar startups in Florida.

​​

Metric                                           Year 1                               Year 2                                     Growth

Sales Revenue                                          $1.2 M                                         $5 M+                                              🔺 300%+ Increase

Employee Retention                                  60%                                             95%+                                              🔺 Cultural Transformation

Customer Referrals                                   Minimal                                        Tripled                                             🔺 Organic Growth

Brand Recognition                                    Local Awareness                         Regional Media Attention               🔺 Lifestyle Brand Positioning

                                                                                                                                                                                                                                                            

The company’s rebrand didn’t just attract new customers — it built a thriving internal culture where team members showed up early, stayed late, and genuinely loved their mission.

​

“Empower Sustainables became more than a solar company — it became a movement for smarter living.” — Anthony Persaud, Co-Founder

​

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.

The Results: Empowering a New Kind of Energy

Impact Statement

Empower Sustainables redefined what a renewable energy brand could be — energetic, youthful, and emotionally connected.
By merging science, design, and storytelling, Dante Davis Design Group transformed a sales-driven industry into a lifestyle movement grounded in purpose, profit, and people.

​

“The Future of Energy is Empowered.” — Dante Davis Design Group

Within two years of launch, Empower Sustainables became one of the fastest-growing solar startups in Florida.

​​

Metric                                           Year 1                               Year 2                                     Growth

Sales Revenue                                          $1.2 M                                         $5 M+                                              🔺 300%+ Increase

Employee Retention                                  60%                                             95%+                                              🔺 Cultural Transformation

Customer Referrals                                   Minimal                                        Tripled                                             🔺 Organic Growth

Brand Recognition                                    Local Awareness                         Regional Media Attention               🔺 Lifestyle Brand Positioning

                                                                                                                                                                                                                                                            

The company’s rebrand didn’t just attract new customers — it built a thriving internal culture where team members showed up early, stayed late, and genuinely loved their mission.

​

“Empower Sustainables became more than a solar company — it became a movement for smarter living.” — Anthony Persaud, Co-Founder

​

bottom of page