Empower Sustainables

Transforming Solar Energy into a Lifestyle Movement

Client

Year

2023–2025

Headquarters:

Orlando, Florida

Founders:

Anthony Persaud &

Dr. Kosha Jayswal

Agency:

Dante Davis Design Group

Type of Work

Brand Strategy & Messaging Framework
Logo & Identity System
Branded Apparel & Merch Design
Mobile Showroom Experience Design
Door-Hanger Campaign
Website & Digital Experience Design
Social Media Creative Suite
Team Culture Development Assets

The Challenge: Reinventing Solar’s Reputation

The solar industry in Florida was facing burnout. After years of door-to-door canvassing and repetitive “same-old” sales pitches, local homeowners had become skeptical of anything involving solar panels.

The founders of Empower Sustainables wanted to break that mold — to create a solar and sustainability brand that didn’t feel corporate, cold, or cliché.

They envisioned something different:
A movement that reflected their diverse, youthful, customer-focused culture — one that would make sustainability cool, approachable, and profitable again.

Goal: Build a solar brand that excites customers and inspires employees — turning renewable energy into a lifestyle they’re proud to represent.

Working side-by-side with founders Anthony Persaud (Engineer & Marketer) and Dr. Kosha Jayswal (MD, Actress, and Former Miss Dallas), Dante Davis Design crafted an identity that fused intellect, innovation, and entertainment.

1. Brand Strategy & Culture Design

We reimagined Empower not just as a solar provider, but as a lifestyle experience — part science, part showmanship.

We built a cultural blueprint described as:

“Wolf of Wall Street meets Best Buy Geek Squad with a Chick-fil-A heart.”

This philosophy emphasized competition, care, and community — balancing sales drive with genuine human connection.

2. Visual Identity System

Designed a colorful yet minimalist logo symbolizing light, motion, and growth.
Developed a color-coded identity system that unified the team while creating internal “houses,” each represented by unique shades and mottos — reminiscent of Hogwarts-style team pride.
Produced fashion-forward business cards, branded sports jerseys, and water bottles, aligning sustainability with modern streetwear appeal.

3. The Mobile Showroom Experience

To disrupt traditional door-knocking fatigue, we introduced an Empower Branded Trailer — a rolling sustainable nightclub and showroom.

This traveling exhibit featured:

Hydroponic gardens and home-grown supplements showcasing sustainable health.
Smart-home technology demos powered entirely by solar energy.
LED light shows and music that turned neighborhoods into live brand experiences.
Educational touchpoints explaining government subsidies and financial benefits of going solar.

This was solar made sexy — an immersive experience that turned curiosity into conversion.

4. Marketing & Digital Execution

Customer-Facing Campaigns:

“Be One of the Cool Kids” Door Hangers: a bold, playful invitation for homeowners to apply to join the sustainable movement.
Website Design: a modern, human-centered platform that made solar understandable, with warm photography and simplified user flow.

Social Media Storytelling: lifestyle-driven posts mixing sleek home imagery, family moments, and aspirational captions about savings, health, and independence.

The Creative Solution: Engineering Energy with Personality

The Results: Empowering a New Kind of Energy

Within two years of launch, Empower Sustainables became one of the fastest-growing solar startups in Florida.

Metric

Sales Revenue

Employee Retention

Customer Referrals

Brand Recognition

Metric

$1.2M

60%

Minimal

Local Awareness

Metric

$5M+

95%+

Tripled

Regional Media Attention

Metric

🔺 300%+ Increase

🔺 Cultural Transformation

🔺 Organic Growth

🔺 Lifestyle Brand Positioning

The company’s rebrand didn’t just attract new customers — it built a thriving internal culture where team members showed up early, stayed late, and genuinely loved their mission.

“Empower Sustainables became more than a solar company — it became a movement for smarter living.” — Anthony Persaud, Co-Founder

Impact Statement

Empower Sustainables redefined what a renewable energy brand could be — energetic, youthful, and emotionally connected.
By merging science, design, and storytelling, Dante Davis Design Group transformed a sales-driven industry into a lifestyle movement grounded in purpose, profit, and people.

“The Future of Energy is Empowered.” — Dante Davis Design Group